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Welcome to the May installment of GourmetBites, a free publication of
GourmetFoodMall.com. We'll issue new updates to this newsletter each and
every month with news and information you need to be more competitive
and successful as you leverage the power of the Internet to grow your
business.
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in this issue |
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Meet Our Team
How The Internet is Transforming B2B Marketing
Open For Business
How To Extend Your Brand
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How The Internet is Transforming B2B Marketing |
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Unlike the B2C marketplace, the B2B arena involves a much more
complex web of interactions between prospects and vendors in which
the actual transaction represents only a small part of the entire
process.
The web makes it possible for a vendor to conduct real- time,
all-the-time conversations with their customers via well-designed
B2B marketplaces.
Click Here To Download Article »
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Open For Business |
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We've been very busy over the first quarter building and activating
a host of new merchants on both our wholesale and retail malls. From
all of us here at GourmetFoodMall, welcome aboard to all of these
great brands.
[See Our New Merchants] »
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How To Extend Your Brand |
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Brand extensions represent a safer opportunity to grow ones product
portfolio. However, upwards of 75% of new product introductions,
including brand extensions, fail in the first two years. Thus, while
extensions are safer, they are by no means a guaranteed success.
In this article, international branding consultancy Prophet
analyzes what it takes to achieve successful brand extensions.
[Download Entire Article] »
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Meet Our Team |
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GourmetFoodMall added New Orleans native Stephen Sheldon to the
account management team in December 2003. Stephen has years of
Internet consulting experience and is a consummate client partner.
Stephen brings over 30 years experience in management and
computer software technology to our team. The last 10 years Stephen
has been at the forefront of technology, conducting Internet
consulting. His exceptional Internet skills and hands-on experience
are what makes him a valuable partner to our merchants. |
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