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 GourmetBites .  
October 2004 
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Welcome to the October installment of GourmetBites, a free publication of GourmetFoodMall. This month we are focusing our attention on increasing visibility, in order to maximize the effectiveness of your webstore for the approaching Holiday Season.

 

in this issue
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  • Mclaughlin Seafood Increases Sales
  • Promoting Your Store Within GourmetFoodMall
  • GFM's Premium Placement Program
  • You Ask, We Answer
  • Open For Business
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    Promoting Your Store Within GourmetFoodMall
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    Promotion is an element in an organization's marketing mix that serves to inform, persuade, and remind the market about an organization or its products.

    Learn how to maximize the potential of your promotional campaign through GourmetFoodMall's platform.

     
     
    GFM's Premium Placement Program
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    Whether you are merchandizing your store or your products, GourmetFoodMall's Premium Placement Program can maximize your visibility in the mall.

     

    You Ask, We Answer
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    What is a price per click, and how is it beneficial to me?

    Price per click (PPC) is a small fee that is assessed when a visitor clicks through a paid premium placement ad. A PPC program can bring large numbers of highly targeted visitors to your website. Three essential ingredients for a successful PPC program are: 1. Low cost- per-visitor 2. Highly targeted visitors 3. Consistent exposure over time.

    GourmetFoodMall's premium placement program utilizes a price per click model. With clicks costing between $0.23 and $0.35; there is a low-cost per visitor. A small investment will help you acquire new customers who are shopping specifically for gourmet products and specialty foods. You can reserve your spot for 1-month or 6-months. Call your business development manager for details.

     

    Open For Business
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    We have been busy building and activating a host of new merchants on both our wholesale and retail malls. From all of us here at GourmetFoodMall, "Welcome aboard!"

    See Our New Merchants

    Mclaughlin Seafood Increases Sales

    Mclaughlin Seafood has seen a steady increase in online sales for lobster meat. Since submitting September's Featured Recipe, they have sold seven times as many frozen lobster tails as the previous month.

    Increasing online exposure can place you in front of new and existing customers, which can result in a profitable month.

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