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GourmetBites		November 2004

Welcome to the November installment of GourmetBites, a free publication of GourmetFoodMall. This month we are focusing on email campaigns, and the benefits to your business.

in this issue

And the winners are...

The 4 myths of email marketing.

5 good reasons to outsource your email.

You ask, we answer.

Open for business.

The 4 myths of email marketing.

Email marketing remains one of the most powerful and cost-effective tools used, to communicate your message to interested parties. While these 4 myths have hindered the public's perception of email campaigns, this article will give you empirical proof that email campaigns work!

Learn more.....

5 good reasons to outsource your email.

Jeanne Jennings, email marketing consultant, recommends outsourcing your next email campaign. It can be an effective way to reduce spam, measure effectiveness, reduce software costs, manage lists, and produce powerful email messages that work.

You ask, we answer.

How do I measure my email marketing campaign?

The effectiveness of your campaign can be measured by basic email metrics. There are five key components that you should measure:

Number Sent- Total number of emails sent.

Number Received- Total number of emails delivered.

Bounce Back- Number of emails rejected.

Open Rate- Total number of emails divided by total number delivered.

Response Rate- % of unique readers who clicked on unique links embedded in the email.

Open for business.

We have been busy building and activating a host of new merchants on both our wholesale and retail malls. From all of us here at GourmetFoodMall, "Welcome aboard!"
See Our New Merchants

And the winners are...

GourmetFoodMall would like to thank all of our merchants and vendors who entered our random drawing to co-exhibit with us at the 2005 San Francisco Fancy Food Show.

See the list of winners...





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